Poolstoredirect has been involved in the Swimming Pool industry for many years. We came from a building background and built 100's of swimming pools up until the early 2000's when We opened a bricks and mortar pool shop and after operating this for a few years it become apparent the general public were looking for more convenience than lining up in the ' local pool shop' Saturday mornings for advice about their pool problems. It was quite apparent then that our valued customers preferred to do business from their loungeroom so it was time to  move to a warehouse situation where we could lower our costs . Because we now buy in bulk we can supply up to 60% of RR prices